Salt Lake City, UT

What’s the most-exciting yet least-discussed emerging Hispanic market in the U.S.? Look no further than the Wasatch Front – commonly known as the Salt Lake City-Ogden-Provo market.

Smart marketers know how huge Atlanta has become for getting into a thriving market opportunity early. While opportunities in the Deep South may be harder to achieve today because your company waited too long, investing in Hispanic media in Utah could reap tremendous long-term dividends because you were first … and your biggest competitor wasn’t!

Like many metropolitan areas west of the Rocky Mountains, Salt Lake City is seeing tremendous growth among Hispanics under the age of 35. The largest segment of Latinos are between the ages of 25 and 34, with men (35,400) outnumbering women (27,300) – typical for a market that is likely seeing the arrival of first-generation immigrants from Mexico and Central America. THE POWER OF EMERGING HISPANIC MARKETS

Hispanic men 25-34 comprise 19.7% of all males in this age group; Hispanic women 25-34 account for 16.7% of all females in this demographic. Births also account for much of the growth in the Hispanic population along the Wasatch Front – 29,400 Latinos are between the ages of 12 and 17, accounting for 11% of Hispanics but 14.3% of all teens. Additionally, there are 37,400 Hispanic children betweenthe ages of 6 and 11, representing 17.3% of the population.

Given the strong influence these teens, pre-teens and children already have on household consumer spending, along with the long-term opportunities marketers presented to marketers seeing strong ROI, targeting young Hispanic families in this market by developing advertising plans and strategy that uses Spanish-language media is strongly recommended.